Movin’ on up

OBJECTIVE: In 2005, the Dallas/Fort Worth (D/FW) International Airport's $1.7 billion Capital Development Program (CDP) introduced the opulent 29-gate International Terminal D, the state-of-the-art Grand Hyatt Hotel, and the Skylink, the world's largest airport people-mover system.

OVERVIEW: This was slated as the largest and most secure airport development since 9/11. D/FW’s account lead (Woodworks Communications Founder Shawn Paul Wood) created media events, background documents, statistical overviews, and separate landing pages for each project to make the global news blitz lasting 42 days.

Additionally, pages were created for D/FW’s new USO facility (the largest in the world), the “World of Wings” program that celebrated 300 airplanes in a $6 million art program comprised of a dedicated collection of paintings, sculptures, and floor medallions.

OUTPUT: Leading the global team across four different Burson-Marsteller offices, the D/FW media team garnered over 1,250 earned articles across traditional media outlets worldwide in 37 languages.