Chiseling away at the status quo
Services
You whistle. We work.
“How come few people understand what we do? Why aren’t people reading our content?” Sound familiar? Writing an ad or post is different from an email, brochure, or book. It’s about storytelling.
Your ideas sprout like confetti, but if only you could aim where that tissue paper lands. That’s what we do—writing without hesitation, working away from silos, thinking outside any wooden box.
Your voice is unfiltered and authentic. Your writing demands the same. At Woodworks Communications, “knocking on wood” isn’t superstition—it begins a new chapter.
content
If you read it, see it, hear it, speak it, or search it, “it” begins with the written word. And if you need an audience to care about it, you need proven storytellers who understand your words.
Without a brand voice, you sound like Charlie Brown’s parents. Consider us the team who effectively communicate the pulse of your content without all unnecessary “Wa-Wa-Wa.”
campaigns
Whether it’s across your community or our country, your message is intended for an audience. Those efforts need to be strategic with direction and intentional by design.
Campaigns can span any budget, use any tool, and reach any person, but they’re like that tree falling in the forest. There’s no sound if no one is there to hear the “thud.”
(Writers. Marketers. Communicators. Thud-masters. That’s what we do.)
traditional
In marketing, it’s called “ATL” (that’s not short for Atlanta; it’s “above the line”). In advertising and PR, it’s considered traditional media.
You know? The stuff that used to be all the rage—radio, TV, newspaper, magazines, and billboards. (Yes, those mass-marketing tools still work. Well, if you know what you’re doing.)
DIGITAL
Since we’re on the subject, digital media is more than an electronic billboard, telemarketing, and email outreach. It’s audio and video, text and images, ideas and experience.
This is the power of the Internet in your hands with targeted and personalized high-quality content that communicates and converts.
COACHING
Woodworks Communications is home to decades of award-winning media training, public speaking, writing, scripting, and podcasting that can be taught, learned, and used to reach your audiences.
Integrated or experiential marketing, sharing a message and shaping a community, we can teach your people how to do it all as an extension of your team, every step of the way.
community
Like with any space new to your GPS, navigating the marketing and communications landscape can get you lost with no results if you aren’t certain where you’re going, and how to get there.
Just because you work for a non-profit or start-up, municipal or faith-based organization, enterprise or entrepreneurial outlet, doesn’t mean shouldn’t have a team that knows the difference.
social
One area where Woodworks Communications makes a difference is by leaving our shop and coming to yours. We help you understand internal and external communications, analytics and outreach.
There is much work to do and not enough hands to do it. Don’t spend so much on overhead when you can invest in a partner who can do more than spell “authenticity.” They can create it.
operational
Did you know SEO, creativity, and online best practices are as important to social networking as design, photography, video production, and a style guide?
Anyone can post a statement, image, or video on social media. The difference between “anyone” and that “someone” you follow is a dedicated strategy, a content calendar, and strong commitment.
“If you are not willing to learn, no one can help you.
If you are determined to learn, no one can stop you.”
Your purpose. our passion.
our patented process
foundation
Any storytelling requires a strong base for connection. From establishing brand pillars and developing core messages to identifying audiences and selecting outreach tools, words must be the bedrock of a vision.
framing
Every brand needs communications and creative services. Without a story to connect them all, those brochures, websites, social media, and emails are just words. Each house has rooms that serve a purpose. Your content should be no different.
finish
Building a brand from the ground up. That’s construction in the communications business. We discover the most effective way to say it and place it. And don’t mind the sawdust. We consider it our form of glitter on your message.