Good News Deserves Good Words
This is where faith-based communicators come to sharpen their message, build better content, and finally get found by the people they're called to reach.
The sawdust is real. So is the strategy. Welcome to “The Woodshed.”
How To Finally Get That Church Fundraising Email Program Working
Most nonprofit donor emails sound like annual reports — heavy on data, light on story. This post examines what makes faith-based fundraising emails actually get opened, read, and acted upon, using real principles from direct response copywriting, translated into the language of mission and calling. Small tweaks in subject lines and first sentences can completely change results.
What Good Stewardship Looks Like in Your Marketing Budget
Faith-based organizations are called to be wise with resources — and marketing spend is no exception. This post lays out a practical content budget framework for churches and nonprofits of every size, explaining which channels deliver the best return, when DIY makes sense, and when it's time to bring in a professional wordsmith to carry the load.
7 Proven Communication Strategies Jesus Used That Still Work
He told stories. He met people where they were. He tailored his message to fishermen differently than he did to Pharisees. He fed people before he taught them. If that's not audience research and content strategy, nothing is. This post takes a respectful, insightful look at the communication principles baked into the ministry of Jesus — and how they translate directly into modern faith-based marketing.
The Sunday Sermon is Already a Content Strategy
You Just Don't Know It Yet Pastors spend 10–20 hours crafting a message that reaches the room on Sunday. What happens to it Monday? This post makes the case for repurposing sermon content into blog posts, social media, email newsletters, and video clips — turning one week of preparation into a month of meaningful content that extends the reach of the message far beyond the pews.
Why Your Church Website Isn't Showing Up on Google (And How To Fix It)
Most churches built their website to look good — not to be found. This post breaks down the five most common SEO mistakes faith-based organizations make, from missing title tags to thin page content, and walks through practical fixes that don't require a web developer or a seminary degree. If Google can't find you, neither can the people you're trying to reach.