What the Guac?
OBJECTIVE: No brand in the “fresh category” had ever been a part of the Super Bowl. Our task was to sell orchards of pre-game guacamole for Super Bowl XLIX (2015).
OVERVIEW: Led a national collaboration with six multimedia agencies to spearhead the brand's digital experience, writing real-time copy, engaged influencers, and news jack trends during SB LXIX, writing national engagement copy, and successfully humanizing the "Avocados from Mexico" mascot, "Avo Man.”
OUTPUT: Although these are vanity metrics, we achieved 1.6 billion impressions! Our first venture earned the top rank in 27 key markets and was recognized as the second-best Super Bowl ad in the USA Today/AP poll. That evening, we even landed on the Top 10 list on “The Late Show with David Letterman!” It was just another day at the office.
Avocados from Mexico Super Bowl XLIX Case Study (2015)
Avocados from Mexico Super Bowl XLIX Ad 1
President Obama Real-Time Photo with NBC News
Avoman Real-Time Social (President Obama Engagement)
Avocados from Mexico FB Banner for Exclusive Gametime Contest
Avocados from Mexico Pre-Game Show Super Bowl XLIX (2015)
Social Media Post for Missy Elliott Surprise Guest in SB Halftime Show
ADWEEK tweet re: Avocados from Mexico SB XLIX ad
Avocados from Mexico SB XLIX ad made a David Letterman Top 10 list
A glimpse behind the scenes in the Avocados from Mexico war room made Brandwatch
Avocados from Mexico led the "Today" Show broadcast recap