Good News Deserves Good Words
This is where faith-based communicators come to sharpen their message, build better content, and finally get found by the people they're called to reach.
The sawdust is real. So is the strategy. Welcome to “The Woodshed.”
The Five Words Every Ministry Website Needs on Its Homepage
Clarity is a ministry. If a first-time visitor can't understand who you are, who you serve, and what you want them to do next — within about eight seconds — they're gone. This post identifies the five essential content elements every faith-based homepage needs, why most ministries are missing at least three of them, and how to fix it without a full redesign.
Why Your Church Website Isn't Showing Up on Google (And How To Fix It)
Most churches built their website to look good — not to be found. This post breaks down the five most common SEO mistakes faith-based organizations make, from missing title tags to thin page content, and walks through practical fixes that don't require a web developer or a seminary degree. If Google can't find you, neither can the people you're trying to reach.