Good News Deserves Good Words
This is where faith-based communicators come to sharpen their message, build better content, and finally get found by the people they're called to reach.
The sawdust is real. So is the strategy. Welcome to “The Woodshed.”
How To Finally Get That Church Fundraising Email Program Working
Most nonprofit donor emails sound like annual reports — heavy on data, light on story. This post examines what makes faith-based fundraising emails actually get opened, read, and acted upon, using real principles from direct response copywriting, translated into the language of mission and calling. Small tweaks in subject lines and first sentences can completely change results.