Good News Deserves Good Words
This is where faith-based communicators come to sharpen their message, build better content, and finally get found by the people they're called to reach.
The sawdust is real. So is the strategy. Welcome to “The Woodshed.”
What Good Stewardship Looks Like in Your Marketing Budget
Faith-based organizations are called to be wise with resources — and marketing spend is no exception. This post lays out a practical content budget framework for churches and nonprofits of every size, explaining which channels deliver the best return, when DIY makes sense, and when it's time to bring in a professional wordsmith to carry the load.
7 Proven Communication Strategies Jesus Used That Still Work
He told stories. He met people where they were. He tailored his message to fishermen differently than he did to Pharisees. He fed people before he taught them. If that's not audience research and content strategy, nothing is. This post takes a respectful, insightful look at the communication principles baked into the ministry of Jesus — and how they translate directly into modern faith-based marketing.